Project_

Caterpillar

[ Promotional Shoes Box ]

Class_

Package Design 2

Description_

Create a promotional shoe box for a brand known for construction equipment, Caterpillar. I chose Caterpillar, which is an established brand with over 100 years of dedication to job site performance. I designed a shoe box for Caterpillar that promotes luxurious essential equipment for industrial workers by using different materials such as nuts and bolts and mesh to convey a big and bold industrial feeling and to enhance the brand image. The deliverables consist of a shoe bag, look-book, and CD that come along with the product.


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