City Mill

[ Visual style guide ]


Interface Design Studio


The 113 years old Hawaii based hardware retailer, City Mill has not been updated their identity. It is lack of the brand recognition compared to its competitors such as Home Depot, Lowe's and Ace. This project is to redesign City Mill's identity in a competitive way while maintaining the previous brand's identity and characteristics. This visual style guide shows how to use a new brand identity and applications to improve the current brand value in the market. The new Identity is applied to applications such as uniform, hat, store van, website and stationery.

City Mill