Project_

Mahatma Rice

[ Rebranding ]

Class_

Package Design 2

Description_

Create a tiered packaging system for an existing national food brand, Mahatma rice company. Design four SKUs for a mass market and boutique environment. I got the inspiration for this design from the meaning of Mahatma, which means 'Great Soul.' For the high end market, I wanted to incorporate a sun rise while retaining a natural, organic feeling. For the mass market, I wanted to use recycled brown craft paper to convey sustainability. I used four different colors to distinguish between the various flavors.


Mahatma Rice Ten Ren
Mahatma Rice
Mahatma Rice
Mahatma Rice
Mahatma Rice
Mahatma Rice
Mahatma Rice
Top