Carrera by Porsche
Package Design 3
Create a new line of skincare products and an in-store display. The challenge involved creating a skincare line for an existing brand that is currently not in the skincare market. Carerra is an anti-aging skincare line for women in their mid 30's to late 40's, it reflects Porsche's high-end sport car brand image through the semi-glossy golden texture bottle, and the wavy pattern inspired by the silhouette of a Porsche on the cap, representing speed. Carrera is sophisticated, sexy, and edgy.