2018 PyeongChang Winter Olympics

[ Visual style guide ]


Identity 2


Create a new identity, application system, and graphic standards manual for a sport venue. Develop and design a comprehensive solution, which includes a logo, and applications such as stationery, signage, and promotional items. I chose 2018 PyeongChang Winter Olympics in South Korea, so I wanted to create a visually graphic identity that is harmonious and representative of Korean culture. The new emblem of 2018 Winter Olympics combines an abstract Olympic torch and a snowy mountain with a clean wordmark with the colors like the Korean flag.

City Mill