Project_

Kaytee Spectrum

[ Rebranding ]

Class_

Package Design 3

Description_

The goal of this project was to conceptually design the promotion packaging for a line of paper by an existing paper company. The promotion includes a 48 page promotional book, swatch cards, swatch container, and a poster. I chose to promote Genesis paper by Mohawk and research and write about bamboo as a design metaphor. Bamboo has been used in many ways and through many cultures. The life of bamboo starts from the soil and grows up to the sky. The book shows its evolution, and by doing so promotes the Genesis line.


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