Package Design 1
Choose an existing company to redesign a new logo and label for its new identity with product extensions. I decided that the current brand did not have any brand equity, therefore I started from new logo. I wanted to portray the Ten Ren Tea brand as luxurious and high end, which the current aesthetic was not portraying. I incorporated Chinese calligraphy for a new logo to deliver an oriental feeling and use a black to represent the high-end brand quality.