Project_

Ten Ren

[ Rebranding ]

Class_

Package Design 1

Description_

Choose an existing company to redesign a new logo and label for its new identity with product extensions. I decided that the current brand did not have any brand equity, therefore I started from new logo. I wanted to portray the Ten Ren Tea brand as luxurious and high end, which the current aesthetic was not portraying. I incorporated Chinese calligraphy for a new logo to deliver an oriental feeling and use a black to represent the high-end brand quality.


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Ten Ren
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