Project_

Tito's

[ Rebranding ]

Class_

Package Design 4

Description_

Create new application graphics for a brand of vodka. The designs came in the form of the evolutionary and the revolutionary, and rejuvenating the brand image, label design, and repositioning this product by creating a premium and upscale image with a gift box. I chose to redesign Tito's Handmade Vodka. Tito's is the first vodka distillery in Texas. The current label did not have much equity, so I created an evolution of its brand through a new character of a mustached skull wearing a cowboy hat. I tried to bring a younger audience through the feeling of quirkiness. The revolutionary side was from an entire redesign of the bottle. The crystal bottle brings a classic and refined feeling that was lacking in the original structure.


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